Debate: Celebrating success

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We’ve got some great success stories in Lancashire – as our Red Rose Awards highlight every year. But do we celebrate enough? That was one of the questions we put to our panel, which included some of this year’s Red Rose winners and sponsors at RSM in Preston.

How can businesses use awards success to reach new markets or achieve other kinds of business objectives?

It’s hard to measure what that impact is but when we’re out pitching we always slip in the awards that we’ve won and that just gives us a little bit of an edge. The other biggest tangible impact was the buzz it created within the business. If you’re celebrating, then you go the extra mile.

Laila Remtulla: We are recruiting for staff and when they see the Red Rose Award they see this is the company to work for. I feel good about that.

David Price: I really believe that success breeds success so when somebody sees that a business has done well and has got external recognition it brings opportunities into the business. People want to be associated with those businesses that are putting themselves out there, who are getting recognition. They want to do work with you, whether it’s contractors or suppliers they want to be associated with success. It also creates a talking point. There’s a massive networking opportunity for people that were in the awards on the night, not just the winners but all the finalists, and there is business being done between myself and another competitor in my category.

• This is an excerpt from the most recent edition of Lancashire Business View. Click here to buy.