Darren Wilson joins Fat Media as managing director

By Fat Media

08 Jun 2022

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We’re absolutely over the moon that Darren Wilson will be returning to the agency as managing director in June!

Darren previously worked for Fat Media as creative director, during which time he oversaw projects such as Lakeland and Warburtons, to name a few. After a brief spell away, he is returning to head up the agency as managing director.

With over 30 years’ experience in the digital and creative industries, Darren has a wealth of knowledge across both B2B and B2C, and an attractive portfolio that includes brands such as Red Bull, Sky and Homebase.

As MD, his focus will be to expand on the success we have seen in the Northwest region and strengthen the agency’s position as an award-winning national digital agency.

On his recent appointment, Darren comments: “It’s a true honour to be part of Fat Media, I can’t wait to again work in an agency that has such great culture, ethos and a team of results driven people who have such focus on delivering the best projects for their clients.

"Fat Media has always been known for being a Northern powerhouse, but we feel there is incredible opportunity to expand on these credentials by strengthening our position on a national scale.

"The team is recognised for being results-driven with the aim to create amazing opportunities for SMEs who are ambitious to grow. This is something we will continue to prioritise. It’s important for us to look at the clients end goal, what we are doing to deliver results and whether we are achieving them, which is what I believe to be the key to the agency’s success.”

Chief executive officer, David Durnford also commented: “I am extremely excited to welcome Darren back to Fat Media and the wider group.

Darren is an inspiring people leader, and I am positive that his energy, experience, and expertise will all play a key role in helping Fat Media continue its success nationally and the group as it expands internationally.

"Having spoken to him, I can see his ambition to take the company to the next level and can’t wait to work closely with him in doing so.”

Welcome back, Darren! We look forward to your return and great times ahead!

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