Creativeworld launches multilingual site

Creativeworld has been appointed to design and develop a new corporate website to cater for Suttons Group's worldwide audience.

Suttons specialisies in the transport of bulk liquids, powders and gases around the world. The group has four subsidiaries focusing on bulk international transport, road tanker transport, UK warehousing and chemical drumming, and has offices in Europe, the Far East, Middle East and the US.

Since the launch of its original website back in 2006, the company has expanded on a global level and required a website to reflect UK and international operations.

A major part of the brief was the ability to accommodate multiple languages. The website features an opening page that adjusts according to the user's location, offering up the correct language and an appropriate welcoming image.

Clive Wood, Creativeworld managing director, said: “It’s rewarding to know that an organisation with the calibre of Suttons has the confidence in us as a creative agency to produce something of such importance. This is a website that will be viewed on an international level, which is huge for us as a business. “There is more to it than just building a fancy website for a client, it’s important you have an understanding of what the company wants to achieve long term, you have to consider their marketing strategy and work with it.”