Creativeworld develops social media plan for @FBallUK

By Creativeworld

05 Aug 2013

Creativeworld has developed a specialist social media marketing package for F Ball and Co, the country’s leading manufacturer of flooring adhesives and flooring preparation products.

Creativeworld’s sales and marketing manager, David Bates, said: “This is a perfect time for all businesses to take stock of their own marketing strategy and to seriously look to incorporating a social media strategy into it; the benefits are there for all to see, providing it is done in a strategic and professional way.

"The F. Ball brand is huge within their industry with a loyal client base, using social media as a way of communicating with these clients as well as attracting new business works perfectly and allows them to offer real time support when called upon.”

The agency created, designed and populated both a new Facebook business page and a variety of new Twitter accounts representing different areas of the business, these consisted of a main F. Ball UK account (@FBallUK) a technical support account (@FBallTech) and a main account for their Netherlands operation (@FBallNL).

In line with the new channel launches the team also designed and built a bespoke Information Portal website. The new ‘infohub’ was design in such a way that it acts as the central focus of all F. Ball's press releases, news updates, product launches, industry advice and promotions, the updates are then pushed through to the chosen social media platforms, when needed, ensuring each post is sent out correctly and relevantly to the appropriate platform. The team also designed a bespoke e-blast campaign to promote the launch which was sent out to F. Ball loyalty scheme subscribers and via a selection of trade publications.

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