Creative agency earns B Corp certification

Ribchester-based creative agency Workhouse has proven its ESG credentials by earning B Corp certification.

The agency joins a select group of currently only 1,300 like-minded B Corp businesses and organisations in the UK, which prioritise people, planet and purpose.

The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers.

To earn certification, applicants are required to provide evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

Martin Meadows, Workhouse managing director, said: "We’re incredibly proud of this certification. The rigorous assessments were reassuringly challenging and act as not only an external validation of the values and behaviours we’ve been proud of for years, but also provide the opportunity to supercharge our creativity to do business for good.

"I would actively encourage other agencies to pursue the certification. The creative industries have such a profound influence on the very brand values that can make a real difference to the way businesses behave, socially and environmentally. The impact we can make as a sector shouldn’t be underestimated.”

Martin added: “B Corp has further galvanised our team around our values. It’s confirmation of what we’ve been working hard to achieve — using business as a force for good. The high standards of transparency and accountability that come with both achieving and retaining the certification, align perfectly with how we want to act as a business."