Christmas cheer for Booths

Booths, the family-owned independent Preston-headquartered food and drink retailer, delivered a strong performance with like-for-like retail sales increasing 9.3 per cent in the key three-week trading period ending 4 January.  

The business reported record Christmas week sales up 6.7 per cent across their 26 stores.

The 23rd of December recorded the biggest ever single day sales at Booths.   

Nigel Murray, managing director said: “Booths really does love Christmas, and this is reflected in our strong performance again this year. Customers trust us to provide the best quality and store experiences and we are delighted to deliver.”

“Our teams work year-round to develop delicious new products for our customers across Booths Country. 

"We focus equally as much on making the Christmas shopping experience a real pleasure, from sharing our Christmas Book full of recipes and inspiration, to great instore events and tastings that share our love of great food and drink.”

Exemplary service, quality and availability are credited with the success, with Booths boasting a Net Promoter Score of 77 per cent for December.

Booths saw lfl sales at the butchers counters grow by 16 per cent in December, with both fruit and veg categories up by more than 10 per cent in the month, showing that good quality healthy wholesome food was very much on the menu.

Sales of Christmas cheese were up by 29 per cent with customers enjoying ranges of classic British territorial cheese from regional artisan cheesemakers.

Booths pigs in blankets were up 14 per cent, all hand rolled in house at Booths own Manufacturing facility, and we should raise a toast as sales of single Malt whiskeys from regional distilleries across the UK rose by more than six per cent.

Booths Food to Go sales were also in double digit growth as was their café business as sales grew by 17 per cent in December. 

Booths continues to focus on improving the quality of the experience and product through their Café 1847 concept, available in selected stores.

Nigel Murray added: “We strive to deliver the very best food and drink for our customers, and I pay credit to every colleague and supplier who, with their warm Northern welcome, share an infectious love of great food and drink. I would also like to thank our customers for their continued trust in Booths, they are an integral part of our Booths Country family.”

Booths is a family owned and led independent supermarket with stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester. 

Booths is committed to sourcing products locally and seasonally from the counties it serves, a sustainable approach to retailing that has earned the company its deserved position as the UK’s leading regional supermarket.