Chorley Group finds success online

By Lancashire Business View

23 May 2018

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Chorley Group has registered sales from around the UK in the first week of its new venture, selling new and used cars online.

The Lancashire dealership's new service was introduced to allow customers to choose and buy their car via the internet, with a dedicated Digital Response Team able to offer assistance outside of usual business hours.

The team answers customer enquiries on all social media channels, email enquiries and the company’s website within three minutes.

The service, which operates until 11pm seven days a week allows customers to ask questions, arrange test drives and now buy or reserve their vehicle online directly through our Chorley Group website.

The first sale was completed at 10.30pm and three quarters of all sales handled by the digital team have been outside of standard office hours.

Adam Turner, sales and marketing director for Chorley Group, said: “The way people buy cars is changing and providing a rapid online response to queries at a time that’s convenient to potential buyers is clearly what our clients want. We are selling to people all over the country and the process is working really well.

“We are one of the first dealer groups to incorporate a fully capable online sales portal into our digital journey and we are delighted with how well it has been received, with our first quarter results showing considerable year on year growth.

"It’s a clear demonstration of our continued investment in our team, infrastructure and our desire to stay ahead of the curve with digital initiatives.” Overall, it’s been a successful start to 2018 for the group which has dealerships in Chorley, Burnley, Blackpool, Preston and Wigan. The first quarter results show used car sales up by almost 30 per cent, year on year.

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