Chorley Group drives away with Auto Trader award

The Chorley Group has been named among the best of the UK's 13,000 motor retailers by Auto Trader.

The company, which registered £130m annual sales across six north west locations as well as online sales, was crowned Retailer of the Year (Over 100 Cars) at the national 2019 Auto Trader Retailer Awards.

The awards whittled down the UK's motor industry to 18 finalists and then picked an overall winner in seven categories.

Darren Moon, Auto Trader’s UK group sales director, said award winners represent: "absolutely represent the very cream of British retailing".

Chorley Group currently operates nine franchises, representing Nissan, Hyundai, Kia, & MG Motors. And this year, a digital portal was launched to expand the dealership to a national audience.

Adam Turner, sales director of Chorley Group, said: “In essence, we’ve taken our business to where our customers are. They can access our digital dealership from the comfort of their own home, on the commute or on the go. They can also do so on mobile, tablet, laptop or desktop, as the solution is completely responsive and can therefore be considered ‘mobile-first’.

Retailer of the Year is the most sought-after accolade of all the awards.

“Retailer of the Year is the most sought-after accolade of all the awards, it recognises the very best in the automotive retail industry and we’re absolutely delighted to have won it.”

Chorley Group have also recently been named winner of the Digital Initiative of the Year (franchised) by Motor Trader.

Chorley Group was chosen by judges after implementing a comprehensive, end-to-end online vehicle sales platform that enables 24/7 operation. This expands the dealership to a national audience and the payment gateway can be used to pay for the vehicle in full. Part-exchange can also be accommodated. Finance applications can be processed online and delivered instantly.

The Motor Trader Judging Panel said Chorley Group was an early adopter, showing willing and initiative.