Chewie crowned canine star of Shawbrook Manor

By ECHO PR

19 Jun 2019

chewie_lovelldog_002.jpg

Leyland dog, Chewie, has been crowned the winner of Lovell Homes’ competition for a local dog to star in a marketing campaign for its new development, Shawbrook Manor.

The competition which ran last month saw more than 90 entries via Facebook, with Chewie securing top spot following a public vote.

The Yorkie cross, owned by Loretta and Ray Whiteley, will now feature on the development’s hoardings, adverts, website and on Lovell’s social platforms following a recent photo shoot at Worden Park.

Named after the iconic Wookiee in the Star Wars franchise, Chewie, aged two, was given a second chance at life after he was found abandoned in a garden in Surrey. The puppy was found in a plastic bag along with his siblings and was taken immediately to animal emergency services. Loretta Whiteley saw a photo of the pup on the Veterinary Assist Group Facebook page, fell in love with him and brought him up north to start a new life in Leyland.

Following two years in his new home with Loretta and her husband, Chewie has thrived – he has fundraised for local charities and even achieved second place in the Best Rescue category at last year’s Scruffts heats!

Loretta Whiteley said: “I’m absolutely overwhelmed! Chewie is so special and we’re so proud of how far he has come over the last two years. We can’t wait to see his photo at Shawbrook Manor.”

Anne-Marie O’Doherty, regional sales director at Lovell NW, said: “We were really keen to include a local dog within our marketing campaign for Shawbrook Manor to help showcase the development’s stunning semi-rural location which offers a wealth of countryside walks. We’re delighted to announce Chewie as the face of Shawbrook Manor - he’s absolutely gorgeous and a well-deserved winner!”

In addition to starring in Shawbrook Manor’s marketing campaign, Chewie also won a goodie bag filled with dog accessories and toys from The Lancashire Dog Company and his owner Loretta will receive a framed print from his photo shoot.

Shawbrook Manor is Lovell Homes’ latest development in Leyland offering a collection of two, three, four and five bedroom homes and two-bedroom bungalows, located less than two miles from Leyland train station and just minutes from the M6.

As part of the Government’s ‘Accelerated Construction’ initiative, all the homes at Shawbrook Manor will be completed within a timeframe of 36 months -  double the monthly rate for the area - and incorporate modern methods of construction (MMC).

Shawbrook Manor’s show homes will be opening later this year. In the meantime, prospective purchasers can find out more by visiting Lovell’s other local development, Oaktree Grange in Clayton-le-Woods. Visits relating to Shawbrook Manor are by appointment only. For more information visit www.lovell.co.uk/developments/shawbrook-manor

Latest news

1

Jobs axe falls as chemical plant closure confirmed AGC Logo

Jobs axe falls as chemical plant closure confirmed

18 Sep 2026

2

Partnership will drive AI innovation and growth across Lancashire Business School Partnership With Seriun 2026

Partnership will drive AI innovation and growth across Lancashire

17 Sep 2026

3

Feeling the buzz at Lancashire Business View issue 130 launch 130 Launch

Feeling the buzz at Lancashire Business View issue 130 launch

17 Sep 2026

4

Northern Pasta Co to enter Dragons' Den tonight Dragons Den

Northern Pasta Co to enter Dragons' Den tonight

17 Sep 2026

5

New buyer found for Chapels development in Darwen Aerial shot of Darwen

New buyer found for Chapels development in Darwen

16 Sep 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Built Environment Conference 2026
BEC26 WW Logo720 24 Sep 2026

Built Environment Conference 2026

EG On The Move, Waterside Head Office, Blackburn, BB1 2FA

08:30 - 13:00

All In One Network
LBV Website Events GraphicAll In One Network 15 Oct 2026

All In One Network

The Leisure Box, Northlight, Glen Way, Brierfield , BB9 5NH

14:00 - 16:00

Sub36 Awards 2026
Sub36 WW Logo720 16 Oct 2026

Sub36 Awards 2026

Park Hall Hotel & Spa, Chorley, PR7 5LP

19:00 - 00:30

LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

The Marketing Meetup : Lancashire
Sept_TMM_Lancashire.png.png 22 Sep 2026 - 22 Sep 2026

The Marketing Meetup : Lancashire

Six Connections, One Slater Terrace, Burnley, BB11 1BU

18:00 - 20:00

Unfair Dismissal Reforms Under the Employment Rights Act: What Employers Need to Know
Brabners logp .png.png 23 Sep 2026

Unfair Dismissal Reforms Under the Employment Rights Act: What Employers Need to Know

Webinar , Remote , Remote

10:00 - 11:00

Launch Event - Business Support and Grant Programmes
Choose Chorley 23 Sep 2026

Launch Event - Business Support and Grant Programmes

Strawberry Fields Digital Hub, Chorley, PR7 1PS

08:45 - 11:00

Employment Law Update Lancashire
LBV Website Events GraphicEmployment Law 1 24 Sep 2026

Employment Law Update Lancashire

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

09:00 - 12:00

September Freelancer Meet-Up
 Freelancer Meet-Up Square September .png.png 24 Sep 2026 - 24 Sep 2026

September Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The Business Network Central and East Lancashire
LBV Website Events GraphicBusiness Network 2 24 Sep 2026

The Business Network Central and East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

90 Day Business Planning Workshop
90 Day Business Planning Workshop 25 Sep 2026

90 Day Business Planning Workshop

The Holiday Inn, Bolton, BL1 2EW

09:00 - 16:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV129 Online Graphic
Subscribe now

Weekly news bulletin