Chewie crowned canine star of Shawbrook Manor

By ECHO PR

19 Jun 2019

chewie_lovelldog_002.jpg

Leyland dog, Chewie, has been crowned the winner of Lovell Homes’ competition for a local dog to star in a marketing campaign for its new development, Shawbrook Manor.

The competition which ran last month saw more than 90 entries via Facebook, with Chewie securing top spot following a public vote.

The Yorkie cross, owned by Loretta and Ray Whiteley, will now feature on the development’s hoardings, adverts, website and on Lovell’s social platforms following a recent photo shoot at Worden Park.

Named after the iconic Wookiee in the Star Wars franchise, Chewie, aged two, was given a second chance at life after he was found abandoned in a garden in Surrey. The puppy was found in a plastic bag along with his siblings and was taken immediately to animal emergency services. Loretta Whiteley saw a photo of the pup on the Veterinary Assist Group Facebook page, fell in love with him and brought him up north to start a new life in Leyland.

Following two years in his new home with Loretta and her husband, Chewie has thrived – he has fundraised for local charities and even achieved second place in the Best Rescue category at last year’s Scruffts heats!

Loretta Whiteley said: “I’m absolutely overwhelmed! Chewie is so special and we’re so proud of how far he has come over the last two years. We can’t wait to see his photo at Shawbrook Manor.”

Anne-Marie O’Doherty, regional sales director at Lovell NW, said: “We were really keen to include a local dog within our marketing campaign for Shawbrook Manor to help showcase the development’s stunning semi-rural location which offers a wealth of countryside walks. We’re delighted to announce Chewie as the face of Shawbrook Manor - he’s absolutely gorgeous and a well-deserved winner!”

In addition to starring in Shawbrook Manor’s marketing campaign, Chewie also won a goodie bag filled with dog accessories and toys from The Lancashire Dog Company and his owner Loretta will receive a framed print from his photo shoot.

Shawbrook Manor is Lovell Homes’ latest development in Leyland offering a collection of two, three, four and five bedroom homes and two-bedroom bungalows, located less than two miles from Leyland train station and just minutes from the M6.

As part of the Government’s ‘Accelerated Construction’ initiative, all the homes at Shawbrook Manor will be completed within a timeframe of 36 months -  double the monthly rate for the area - and incorporate modern methods of construction (MMC).

Shawbrook Manor’s show homes will be opening later this year. In the meantime, prospective purchasers can find out more by visiting Lovell’s other local development, Oaktree Grange in Clayton-le-Woods. Visits relating to Shawbrook Manor are by appointment only. For more information visit www.lovell.co.uk/developments/shawbrook-manor

Latest news

1

Panache Cruises makes key hire ahead of Australian launch Julliana Nasmith and James Cole

Panache Cruises makes key hire ahead of Australian launch

12 Mar 2026

2

Blackburn bids to become the UK’s first Town of Culture Blackburn Town of Culture bid taken by Robin Zahler

Blackburn bids to become the UK’s first Town of Culture

12 Mar 2026

3

New chapter for Guy’s Thatched Hamlet after Bowland Inns and Hotels acquisition Thatched Hamlet Terrace at Guys

New chapter for Guy’s Thatched Hamlet after Bowland Inns and Hotels acquisition

11 Mar 2026

4

Heritage manufacturers embrace digital technology with Made Smarter Siddique Rasul digital project manager and Steve Allen of Darwen Terracotta

Heritage manufacturers embrace digital technology with Made Smarter

11 Mar 2026

5

BAE reaches pay deal with striking workers Typhoon production Warton

BAE reaches pay deal with striking workers

11 Mar 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV127 March/April Magazine Networking Event
Jan/Feb Networking Event - Closer up
Networking
19 Mar 2026

LBV127 March/April Magazine Networking Event

Salmesbury Hall, Preston New Road, Lancashire, PR5 0UP

08:30 - 10:30

AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV Magazine Networking Events - SAVE THE DATES
Jan/ Feb Networking Event - Talking
Networking
14 May 2026

LBV Magazine Networking Events - SAVE THE DATES

Lancashire

08:30 - 10:30

Payroll Update 2026 Red Hall Hotel
Payroll calculator new.jpg.jpg
LBV Hub Seminars
13 Mar 2026 - 13 Mar 2026

Payroll Update 2026 Red Hall Hotel

Red Hall Hotel, Bury, BL9 5NA

08:00 - 10:00

Chamber Business Lunch with guest speaker – John Pye, Eden Project Morecambe
Logo.jpg.jpg
LBV Hub Dinners / Balls
13 Mar 2026 - 13 Mar 2026

Chamber Business Lunch with guest speaker – John Pye, Eden Project Morecambe

Morecambe Football Club, Morecambe, LA4 4TB

11:00 - 14:00

Could your business be a King’s Award winner?
King's Cross Awards
LBV Hub
18 Mar 2026

Could your business be a King’s Award winner?

11 Victoria Street, Preston, Lancashire, PR1 7QS

16:00 - 18:00

Preston Freelancer Meet-Up and Coworking Day: March
March Freelancer Square.png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

Preston Freelancer Meet-Up and Coworking Day: March

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The Business Network Central and East Lancashire
LBV Header (30).png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

The Business Network Central and East Lancashire

Barton Manor, Preston, PR3 5AA

11:30 - 14:15

Exploring Debt Finance: Unlocking SME Growth
LCC Event Logos
LBV Hub Exhibitions
24 Mar 2026

Exploring Debt Finance: Unlocking SME Growth

Farleys Solicitors, 3 Mead Way, Shuttleworth Mead, Padiham, Burnley, BB12 7NG

09:00 - 12:00

Invest in Pendle: A Live Celebration Event
Northlight photograph
LBV Hub
25 Mar 2026

Invest in Pendle: A Live Celebration Event

The Leisure Box, Northlight Mill, Glen Way, Nelson, BB9 5NH

12:00 - 14:00

The Marketing Meetup Lancashire
TMM Lancs - 27th Jan.jpg.jpg
LBV Hub Networking
25 Mar 2026 - 25 Mar 2026

The Marketing Meetup Lancashire

Six Connections, One Slater Terrace, Burnley, BB11 1BU

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin