CG partners with the UK’s top eyelash brand for Kardashian deal

By Viva PR

29 May 2024

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khloe main.jpeg.jpg

Leading law firm CG has helped facilitate the biggest collaboration to date for the global lash experts, Tatti Lashes.  

International influencer Khloe Kardashian has joined forces with the leading lash brand to launch a new range of lash products, as Tatti continues its growth across the globe. 

North-West based CG has been working with Tatti Lashes since 2023 and has been assisting the brand in its growth trajectory and maintaining its position as market leader, including helping achieve its strategic aims for international expansion. 

CG's team, led by Jennifer Gallagher and Surayya Munshi, played a crucial role in drafting, advising, and negotiating the contractual arrangements with Khloe Kardashian. The team is providing ongoing support to Tatti Lashes, helping the business manage their international supplier and commercial contracts.  

Co-founders Elliot Barton and Charlotte Tiplady along with Ryan Barton, digital director, said: “CG understand the nuances of influencer marketing arrangements, social media and the beauty and consumer industry, CG has helped Tatti Lashes forge a partnership with Khloe Kardashian that aligns seamlessly with our brand and values. The support from Jennifer and Surayya during this project has been invaluable in helping to get it executed and brought to market.”

The collaboration with Khloe Kardashian is a key milestone in Tatti Lashes' plans to expand into the US market, as the firm continues its rapid rise in the beauty world.  

"This collaboration is a significant step for Tatti Lashes, and we are proud to continue to support them in achieving their strategic goals," said Jennifer Gallagher, partner at CG. "Working with Tatti Lashes and Khloe Kardashian has been another incredible opportunity to reinforce our role as trusted advisors and help one of our key clients reach new heights."  

CG continues with its impressive growth since inception seven years ago, with offices across the country, including Lancashire, Liverpool & Manchester, amassing an enviable client base along the way. 

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