Catapult lands PR brief for Italian festival

Poulton le Fylde-based consultancy, Catapult PR, has been handed the brief for the UK promotion of a rebranded walking, cycling, lifestyle and slow-food festival in Tuscany.

Catapult scooped the contract thanks to its in-depth PR experience in travel, food, sustainable tourism and Italian brands.

The promotion will cut across many sections of the media, targeting both travel trade and consumer travel media, walking, cycling and outdoor writers, food media, faith titles and culture and events sections. Catapult PR’s managing director, Jane Hunt, says: “Slow Travel Fest is an exciting, new-look festival, which takes a holistic view of a slow lifestyle and all the elements, both physical and spiritual, that this comprises. Our campaign will communicate the benefits of this lifestyle, as well as generating profile for the festival and enhanced awareness of the Via Francigena. We specialise in tapping into the essence of Italy and this brief will enable us to do this in a high-impact way.”