Car dealer group exceeds charities' eggs-pectations

By Swansway Motor Group

05 Apr 2023

The Wish Centre 2.jpg.jpg
  • Swansway Motor Group has donated food supplies to Blackburn-based charity The Wish Centre and Easter Eggs to Preston-based charity The Foxton Centre as part of their Easter Patrol. 
  • The car dealer group have donated a total of £4,000 worth of Easter gifts to charity partners across the UK. 
  • Swansway has donated to charities in Birmingham, Blackburn, Bolton, Carlisle, Chester, Crewe, Liverpool, Preston, Stafford and Stoke. 
  • The donations made are completely bespoke to each charity. 

For many, Easter is a time to celebrate new beginnings, it’s a time of looking forward with a sense of hope. For many children, they associate this time of year with the treat of an Easter Egg and the fun of an Easter Egg Hunt, but due to the ongoing cost of living crisis, this will be a difficult time for many families. 

Working closely with its well-established charity partners across the UK, Swansway has returned with its Easter Patrol, donating Easter Eggs or essential items to those in need. These donations range from Easter Eggs, Easter-themed crafts and gardening supplies, to essential toiletries, household items and food. 

Swansway continues to take a considered approach to its charity efforts, understanding that the needs of each of its charity partners differ and that these needs can change over time.

Having developed strong relationships with Blackburn-based The Wish Centre and Preston-based The Foxton Centre, Swansway has liaised directly with the charities on behalf of their Blackburn Audi, Preston Audi and Volkswagen Van Centre Lancashire retailers.  Collating a bespoke list of donations, with the understanding that each charity should receive items that suit their individual needs. 

Rebekah Wilson, communications officer and volunteer coordinator at The Wish Centre, said: "Thank you once again to Swansway Motor Group for their continued support, it is hugely appreciated.” 

Swansway Motor Group director David Smyth summarised: “As always, our aim is to support our charity partners in a way that best suits them, tailoring our donations is one way that we can achieve this. What’s most important to us is seeing the smiles on the faces of those we have helped.” 

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