Burnley FC agrees biggest-ever sponsorship deal

Burnley Football Club's new shirt sponsorship deal with LaBa360 represents the biggest in its history.

 

The multi-season deal will see LaBa360’s logo feature on the the team's home and away shirts in all competitions, as well as pitchside and generic branding at Turf Moor and online.

LaBa360 is an international gaming company specialising in sports betting and casino games. The Malta-based operation teams up with Burnley as it prepares to embark on its first European competition in more than 50 years, following a seventh-place finish in the last season's Premier League.

Anthony Fairclough, commercial director at Burnley Football Club, said: “This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform."

Angelika Tang, director of LaBa360, said: “This is a hugely exciting time to partner with a high profile Premier League team like Burnley.

“Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand. “Laba, broadly meaning ‘legendary luck’ or ‘the luck of legends,’ is something we hope will rub off on the team and our customers, bringing greater success to all.”