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Bowker Motor Group has been appointed by Maserati to operate its first Lancashire dealership.
Newly-formed Bowker Maserati will become the sole distributor of the luxury Italian brand in the North West and Cumbria.
The dealership will operate from the company’s existing Bowker Ribble Valley premises on the A59 in Osbaldeston from next month.It joins the Bowker Motor Group portfolio which includes BMW dealerships in Blackburn and Preston, Harley Davidson Preston and Bowker Vehicle Contracts, which provides contract hire and vehicle management services throughout the UK.
Paul Bowker, Bowker Motor Group chief executive, said: “It is a huge privilege to be chosen by Maserati to represent them. It’s a unique and welcome addition to the Bowker family." David Aldcroft, Maserati North Europe network development manager said: "We select our partners carefully and we were especially attracted to a business that has a significant and long-standing presence in the Lancashire local community with such high levels of award-winning customer care. We are certain that, in partnership, we will be able to establish a highly effective local Maserati brand presence."
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