Bowker chosen to bring INEOS 4x4s to Lancashire

Bowker Motor Group has been selected as the sole Lancashire partner for the new INEOS Grenadier 4X4 when it is launched later this year.

The agreement will see Bowker retail and provide aftersales for the new vehicle from its existing Ribble Valley dealership, where new signage has already been installed.

The Bowker partnership with INEOS Automotive will be overseen by managing director Chris Eccles, supported by the existing Bowker Ribble Valley team who will receive specialist training from INEOS.

Bowker Motor Group already operates seven prestige car and motorcycle dealerships in Blackburn and Preston. It now becomes one of 24 UK INEOS sites, and one of 160 around the world.

Paul Bowker, Bowker Motor Group chief executive, said: “It is a huge privilege to be chosen by INEOS to be their nominated partner in Lancashire. We have already established award-winning motor retail experiences in Preston and Blackburn with some of the world’s most prestigious motoring brands. The partnership with INEOS is the next exciting chapter for us.

Jack Stanley, regional business manager UK and Ireland for INEOS Automotive, said: "We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier.

"We have so far established a global network of over 160 partners who understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. We are working with these partners to ensure they are ready to offer Grenadier customers and owners the advice, guidance and support they need.”