Bowker appoints first INEOS brand specialist

Bowker Motor Group has appointed Dave Ward as brand specialist for its INEOS vehicles.

Bowker announced the partnership to sell the INEOS Grenadier 4x4 in May. Its Ribble Valley dealership will be the only retailer of the vehicle in Lancashire, and Dave will advise customers on options and specifications.

He brings almost 25 years of experience to the role having started in the automotive industry in sales in 1997. He has since worked as a project manager and operations manager in automotive businesses throughout Lancashire.

Dave Ward said: "It’s exciting for me to be representing a new brand here in Lancashire. A key part of the INEOS Grenadier’s design is that it’s a canvas on which to build. So, my job will be to advise customers on configurations and different models, colour and different options available.

“We’re already taking advanced orders for the INEOS Grenadier and hosting events for Lancashire motorists to experience the 4x4 off roader for themselves.”

The Bowker partnership with INEOS Automotive will be overseen by managing director Chris Eccles, supported by Dave Ward and the existing Bowker Ribble Valley team.