Blackpool Pleasure Beach reports pre-tax loss of £1.7m

By Rob Kelly

25 Mar 2025

Blackpool Pleasure Beach

Blackpool Pleasure Beach has reported a pre-tax loss of £1.7m according to latest accounts for the year ending March 24, 2024.

The historic amusement park also said that turnover remained flat at £37.3 million, while costs rose sharply.

The company says high inflation, interest rates, and 'significant increases' in the National Minimum Wage are key factors impacting profitability.

In the newly filed accounts to Companies House, bosses blamed poor weather during peak trading periods and ongoing fallout from the cost-of-living crisis, which it says has made visitors more hesitant.

Despite this, on park attendances rose slightly by two per cent but overall remain depressed against pre-pandemic levels.

Meanwhile, in mid-February, Pleasure Beach officials announced that five rides would be shutting.  Gallopers, Thompson Carousel, Alpine Rallye and Eddie Stobart Convoy only had very limited opening hours and were only open at peak times, and the fifth was Red Arrows SkyForce. These were the least popular rides according to rider data.

In the directors' report, it said: "This current economic climate means that there is a lot of uncertainty in the market, we have recently started to see inflation fall and as a result a reduction in interest rates.

"The group continues to maintain the fabric of the park with its programme of maintenance and repairs so that the park achieves the high standards expected by the public and remains competitive. The company seeks to improve its visitors experience by investing in new attractions and other customer focused improvements.

 "Utility prices have increased dramatically and the company is committed to finding ways to reduce our energy usage.

 "Weather remains a key factor in terms of overall attendance and turnover.

"The company has previously used insurance instruments to help mitigate the potential impact of weather.

"Following a review of weather impact on attendance and pricing strategy the decision was made not to use such instruments this year.

"The company will continue to consider their use going forward." 

A spokesperson from Pleasure Beach Resort said: “It has been a challenging few years of trading across the entire industry, and we have undertaken the necessary actions to continue to offer the same amazing experiences to our guests.

“We have already undertaken a strategic review and implemented changes; this has now concluded. The changes referenced in the accounts have all been actioned and completed, furthermore there are currently no plans to close any further rides.

 “We are confident there is lots to look forward to at Pleasure Beach Resort for the immediate and long-term future, beginning with the opening of Launch Pad this spring, and our announcement of an £8.72m Gyro Swing, opening in 2026.”

Enjoyed this? Read more from Rob Kelly

Latest news

1

BAE Systems workers vote for strike action BAE Systems production

BAE Systems workers vote for strike action

23 Oct 2025

2

National Cyber Force launches startup programme in the North West Nick Miles, National Cyber Force deputy director for Samlesbury

National Cyber Force launches startup programme in the North West

23 Oct 2025

3

Foresight announces £90m first close of its third North West regional investment fund Foresight announces £90 million first close of its third dedicated North West regional investment fund

Foresight announces £90m first close of its third North West regional investment fund

23 Oct 2025

4

McMurrays Haulage expands fleet after contract win Warehouse Supervisor at Pets Choice Brad Eddleston and McMurrays Sales Manager Rob Spencer. Photo credit: McMurrays Haulage Limited

McMurrays Haulage expands fleet after contract win

21 Oct 2025

5

Dragons' Den star to shine on Lancashire Business Day Derry Green

Dragons' Den star to shine on Lancashire Business Day

21 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Chamber Breakfast Networking – November
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
06 Nov 2025 - 06 Nov 2025

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Lancashire Police business update with The Police and Crime Commissioner
Lancs-cham-logo.jpg.jpg
LBV Hub Roundtables
10 Nov 2025 - 10 Nov 2025

Lancashire Police business update with The Police and Crime Commissioner

Lancaster Castle, Lancaster, LA1 1YN

14:00 - 16:00

Beyond the Brand: Building trust through values and integrity
1.png.png
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

Beyond the Brand: Building trust through values and integrity

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

AI, Creativity, and what it means to be human
2.jpg.jpg
LBV Hub Networking
11 Nov 2025 - 11 Nov 2025

AI, Creativity, and what it means to be human

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin