Blackpool hotel goes Bespoke

Bespoke Hotels has secured a lease to operate Blackpool’s Lyndene Hotel from Fragrance Group, which purchased the property this month.

Following the acquisition of the town’s Imperial Hotel in January, The Lyndene forms part of a significant and ongoing expansion into the UK market by the Singaporean company.

Previously Blackpool’s largest family-run hotel, The Lyndene Hotel had been owned by the Young family for over 25 years, before being purchased by Fragrance Group in September, 2017.

The property boasts 140 en-suite rooms, three bar areas, two restaurants, as well as two sea-view lounges hosting nightly entertainment.

“The acquisition of The Lyndene Hotel represents a further milestone in the partnership between Bespoke Hotels and Fragrance Group”, said Haydn Fentum, CEO of Bespoke Hotels.

“At a time when investment to the UK hotel market is at a record high, we are thrilled to be working alongside them as they continue to invest substantially in tourism and hospitality across the country.”

“The Lyndene will sit alongside developments in Manchester, Harrogate, Torquay and Liverpool, and stand as a key pillar of our investment strategy across the UK”, added James Koh, founder, chairman and CEO of Fragrance Group Ltd. “We are delighted to have secured Bespoke Hotels’ expertise as we continue to expand across the UK market.”