Blackpool-based family printer appoints new MD
One of Blackpool’s oldest family printing houses, Moulton Printing, is looking to the future with the appointment of Cassandra Moulton as managing director and Helen Moulton as marketing consultant.The appointment of the two sisters marks the third generation of the Moulton family to take the reins of the business, following in the footsteps of their father, David and grandfather, Robert.
Established in 1927, Moulton Printing has been operating from the Fylde Coast UK for over 85 years. Bob and May Moulton established the business (with a single hand-operated printing press) from their living room in Gadsby Street, Blackpool. The business has now grown to become one of the North West's leading print suppliers.When asked about the secret of surviving not one, but five recessions, David Moulton cites the key to success as honesty, reliability and patience. He said: “After managing Moulton Printing for 50 years, I can safely say that success is nothing more than hard work, persistence and knowing your industry inside and out.
“I’m very fortunate to have such a wealth of knowledge within the business. Our heritage is at the heart of everything we do, and the lessons my father has taught me will allow us to continue to invest in new technology whilst retaining the original values that shaped the business.”And investing in the latest technology is what the company has done. Over the last 12 months, the installation of a Konica Minolta digital press has allowed the business to offer smaller runs of high quality printed literature. Combined with a further investment in a sate-of-the art colour management system for its large-run press, the business is now producing more high quality full colour magazines than ever before.
Helen Moulton, who has joined Moulton Printing as a marketing consultant, after previously running marketing campaigns for artists such as Bob Dylan, Billy Connolly and Ronnie Wood, believes that despite the shift to digital forms of communication, the printed word still plays an important role in the way business interact with their customers.
She said: “Printing is one of the oldest industries in the world and has evolved unlike any other sector. The ‘digital revolution’ has seen businesses all over the UK meet with many challenges, but we’ve adapted to survive. Through investment in new technology, we’re able to offer our clients printed solutions that work alongside digital communication rather than compete with it.”