Blackburn Rovers scores 10Bet deal

Blackburn Rovers has a new shirt sponsor after signing a deal with online sports betting firm 10Bet.

10Bet's brand will feature on the front of the Championship club's home and away shirts, as well as in prominent positions around Ewood Park stadium.

The deal is part of 10Bet’s aggressive expansion strategy in the UK market.

Daniel Corcos, 10Bet marketing director, said: “Blackburn Rovers are an iconic English club with a large and passionate fanbase and represent a superb fit for our growing UK brand.

"We’re lining up a wide range of events and initiatives to engage directly with the club’s supporters and the local community, and look forward to supporting Blackburn Rovers on their way back to the Premier League.”

Rovers’ chief executive, Steve Waggott, added: “It is great to partner with a forward-thinking brand which, like ourselves, has ambitious targets over the coming years.

"With the launch of 10Bet’s new visual identity, the timing is perfect, and Blackburn Rovers are the ideal vehicle for projecting the power of their brand in the UK market. Hopefully our journey together will bring great success, both on and off the pitch.” Earlier in the month, Lancashire rivals Burnley FC signed its biggest-ever sponsorship deal, with LaBa360, also an online betting firm.