Bespoke turns healthcare challenges into winning opportunity

By Lancashire Business View

09 May 2018

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Preston-based Bespoke Healthcare is an independent provider of neurophysiology services, related consultations and daycare surgery.

A recognised leader in its field, Bespoke has the prestigious dual distinction of owning and running the only private hospital in Lancashire that is rated as ‘Outstanding’ by the Care Quality Commission as well as being the only independent organisation which is registered for the prestigious IQIP (Improving Quality in Physiological Services) quality standard.

When Bespoke began life in 2006 it offered an original working model, devising a low-risk, but highly complex and cost-effective service delivered for the NHS.

Working with hospitals that could not provide the services for themselves was a novel idea at the time and originally met with resistance, but the results were soon clear. Bespoke began winning contracts based on the efficiency of its service and the quality of its results.

Acquiring a private hospital in 2014 allowed the organisation to expand its offer and deliver services to the local population.

It also gave the business a platform to expand its geographical reach - soon winning contracts as far afield as London.

However, at the same time that Bespoke was in its ascendancy, the NHS was struggling to operate under tighter and more restrictive budgets. The service was undoubtedly effective, but the NHS simply didn’t have the resources.

That’s when the Bespoke management team revamped its offering and, in 2017, launched a newly developed service which, while retaining the high standard of work, stripped out a majority of the costs.

The result was a service which is considerably lower than the standard NHS Tariff. The savings are on such a scale that rather than a net outgoing, trusts and hospitals can now generate income by using Bespoke’s service.

In addition, patients are able to gain access to their tests sooner and consultants receive reports with less delay. This, in turn, means that patients can carry on the next line of treatment more quickly.

Today, the company is the leading independent provider of neurophysiology investigations throughout the country.

It is unique in its ability to deliver the full range of neurophysiology services, including IOM (Intraoperative Monitoring) services for complex surgery, such as spinal surgery, neuro and vascular surgery and others outside specialist NHS hospitals.

Bespoke also provides consultations and day case surgery for both NHS and private patients at its own facility, the Greater Lancashire Hospital.

100,000 patients treated - 22% average annual growth - 40% savings against NHS Tariffs

The Red Rose Awards judges said: “Bespoke Healthcare has a strong ethical grounding allied to a robust business model.

“Year-on-year growth is built on clearly defined leadership, development and internal communications strategies, and fuelled by innovative thinking.”

The judges added: “There is also a dedication to making a difference to their local community and beyond with its work in India, Rwanda and other developing countries.”

Gwam Rajiah, co-owner of Bespoke Healthcare, said: “We are delighted to have won the Health and Care Award, a mark of the progress we have made so far. We have ambitious plans to continue to grow, including the building of a brand new hospital offering a unique healthcare model, which will start imminently.”

“We are proud to have been recognised by our peers in Lancashire, as we strongly believe in working in partnership with local businesses as our first port of call.”

01772 700 629 bespokehealthcare.co.uk

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