Bespoke Digital Agency will now be known simply as Bespoke as the focus of its business shifts towards digital strategy and lead generation.
The Preston-based company, which also has an office in London, now defines its core services as websites, marketing and workshops. It will use the new strapline, Making Sense of Digital.
Chris Ward, Bespoke's head of digital (pictured), said: “Digital marketing is a multi-faceted sector but the truth is that what businesses really want are leads and sales. We have found the best way to achieve these hard business goals is to work co-operatively with clients and to be accountable for the results we generate.
“After listening to hundreds of in-house marketers at our workshops we learned the most successful people were those building their skills. So our approach is to collaborate with clients face-to-face and help them learn and develop as we work with them on their projects. We hope that means Bespoke has become the agency where you can grow your digital skills as you get better and better results online."
Of thew new look, Chris added: “The new rebrand aims to reflect this ethos with a serif typeface that feels more human, reflecting our interactive rather than transactional approach to helping clients succeed, whilst recognising the vibrancy of the constantly-evolving digital sector.”
Bespoke was originally established nearly 20 years ago and employs 15 staff.
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