Bespoke appoints new senior digital marketing strategist

Bespoke Digital Agency, a Lancashire-based specialist digital agency, has appointed Francesca Houldsworth as a senior digital marketing strategist to drive digital strategies for B2B clients. 

Francesca brings seven years of senior marketing experience, including six years as head of marketing at Verdant Leisure and 18 months as Commercial and marketing manager at Lancashire and South Cumbria NHS Trust.

Francesca’s career background also includes working for both national and regional charities. 

The addition of Francesca to the existing marketing team will further strengthen Bespoke's digital strategy and lead generation services for B2B clients in the specialist manufacturing and services sectors. 

On her new appointment, Francesca said: “Bespoke is committed to working with in-house marketing managers and teams to achieve the best commercial results for their business. This fits perfectly with my previous experience.”

Bespoke works closely with in-house teams to increase leads whilst maximising the return on investment from digital campaigns. With a collaborative and transparent approach, the client’s online presence is aligned with broader commercial and marketing objectives, ultimately driving measurable growth and long-term success. 

Francesca added: “It is great to be joining a team of experienced digital marketing strategists and I’m really excited to be working in a dynamic and supportive environment.” 

Francesca joins Bespoke after it renews its Investors in People accreditation. This follows a full triennial review, involving in-depth interviews by the internationally renowned awarding authority with the entire team.

Bespoke also delivers high-performance websites for B2B companies.

Its 12-member team in Chorley and London partners with clients in finance, property, legal, recruitment, events, business services, IT, and manufacturing. By combining strategy, user-focused design, and technical skill, Bespoke strengthens digital presence and fosters client growth.