Beer company created to raise awareness of bowel cancer and funds for charity

By Rob Kelly

01 Nov 2024

Imogen-Rose Gregory

A Preston woman has launched a beer company to raise funds for a cancer charity established in memory of her mother.

Imogen-Rose Gregory cultivated the idea of selling beer after a family visit to a pub with her eldest brother and father.

The trio discussed how to raise funds for the Orange Foundation, a charity they set up in memory of Emma Aindow-Gregory, which provides practical support to people living with cancer.

Imogen-Rose Gregory said: “As a family, we didn’t want to rely on the continual goodwill of people making donations or us asking for money, mainly because it didn’t sit well with us.

“We wanted to create a way of generating funds for the Foundation through everyday products, and we also wanted to get people talking about bowel cancer, as that’s what my mum died from.

“We also saw a worrying trend of a reduction in charitable giving, so we knew we had to think differently, but we also saw that people are far more likely to buy from a company with a strong social purpose.

“Like most things with us, we began joking around, but then, as we discussed it more, we thought, why not? We started coming up with names for the beers - mostly my brother’s ideas, but they made us laugh, and we wanted something fun and provocative. So, we hit upon the name of the Turtle Head Brewing Company – yeah, it’s a bit of fun, but it gets people talking, which is important.”

The objective is for Turtle Head Brewing Company to give 50 per cent of its profits to the family charity, The Orange Foundation. Imogen-Rose added: “We’re being realistic about how much we can raise via selling the beer, but if it generates thousands of pounds a year, we’ll be happy. Moreover, if it prompts people to think about checking their poo, then job done.”

The Turtle Head Brewing Company will offer a core range of gluten-free and vegan-friendly beers and a wheat and gluten-free lager. The beers go on sale on October 30.

The beer names and styles are:

  • Magic – An American IPA ABV 5.0
  • Smooth – An easy-drinking blonde beer ABV 4.3 
  • Drift Wood – A traditional best bitter ABV 4.2
  • Bricklayer – Continental style lager ABV 4.6
  • Bricklayer (Gluten and Wheat Free) – A lighter pale lager ABV 5.2
  • Ghost - Light pale ale ABV 3.0
  • Gorilla’s Finger - Chocolatey porter  ABV 5.0
     

All beers are available via the Turtle Head Brewing Company website: www.turtleheadbrewingcompany.co.uk

More information about The Orange Foundation and the services it provides to people living with cancer can be found at www.theorange-foundation.org

Enjoyed this? Read more from Rob Kelly

Latest news

1

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

2

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

3

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

4

First speakers confirmed for Lancashire Business Day Dave Walker with Richard Slater at Lancashire Business Day

First speakers confirmed for Lancashire Business Day

08 Oct 2025

5

Hemmings steps down as PNE chairman as hunt begins for new investors Craig Hemmings

Hemmings steps down as PNE chairman as hunt begins for new investors

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Empowering Franchise Growth in the North West
Empowering Franchise Growth in the North West event
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering Franchise Growth in the North West

Forbes Solicitors, Sceptre Way, Walton Summit Centre, PR5 6AW, PR6 6AW

08:00 - 10:00

Empowering franchise growth in the North West
TFA Event - Empowering Franchise Growth.jpg.jpg
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering franchise growth in the North West

Forbes Solicitors Sceptre Way Walton Summit Centre , Preston, PR5 6AW

08:00 - 10:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin