Be bold, be brave

Visual marketing and brand awareness have, arguably, never been more important. 

And, as we head into 2021, businesses that take a bold approach to their brand may have the edge in uncertain times. 

Making sure you are visible, that your business is communicating with its customers and potential customers as clearly as possible, will remain absolutely key as we navigate the year ahead.

Digital channels have proven vital for consumer and professional businesses and, as we know, digital is visual, so what can you do to get noticed? 

Total rebrand

Take the opportunity to present a whole new face to the world. If your business has changed, your existing brand may no longer represent what you do and who you want to talk to. 

Brand refresh

Optimism breeds optimism. What better way to show the market that you’re ready for the challenges ahead than with a fresh new look.

Review marketing

Is your marketing collateral eye-catching, is it saying the right thing? Do you need new design or formats for use predominantly online?

Visual update

Has anyone looked at your external perception recently? Do your logo, your images, your website reflect who you are today? Will this still work for you tomorrow?

Digital first

Are your digital and social channels up to date? Are you making the most of the new – but now commonplace – technologies? At the very least, does your website work on mobile?

There’s going to be no easy rides in 2021. Give your business the best chance, be bold, be brave.

  • To read this feature in full and access further Lancashire business news, advice and analysis subscribe to Lancashire Business View magazine or join the LBV Hub from just £2.50 per month. Click here to subscribe now.

Enjoyed this? Read more from Laura Weldon, StudioLWD

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