Bacup Shoes has secured the rights to manufacture and sell footwear baring the branding of One Direction, the internationally renowned boy band.
Given the green light, Bacup Shos will now begin turning its designs into products, with the intention of having sandals and wellies in the shops by Christmas. The company has existing deals in place with Next, John Lewis, Tesco and Asda.
One Direction ranked amongst the finalists in 2010's X Factor and have gone on two score two number one albums on both sides of the Atlantic.Enjoyed this? Read more from Lancashire Business View