Attracting candidates in a competitive market

By Vicky Lomas, senior manager - Lancashire, and  Phil Thomas, senior consultant - accountancy practice (Lancashire), Adele Carr

Current statistics show national unemployment at pre-recession levels, the lowest for a generation.

We have seen this reflected at a local level across our North West branch network; increased vacancy levels and fierce competition for high calibre individuals. Accessing these people is essential for businesses looking to gain a competitive edge.

How do we make it happen?

Make sure your brand is working for you. Make the most of your online presence. Is your website a good reflection of you? Shout about any team activities/social aspects – let people know that your employees are having fun!

Nurture your current employees. Nothing beats word of mouth marketing, they are your ambassadors in the local community.

Take advice from industry specialists or recruiters to benchmark your remuneration offering to existing and new employees.

Use flexible working policies to attract talent from competitors.

Remember, an interview is a two-way street. First impressions count, a welcoming reception is crucial. Be prepared to sell your business.

Shout about IiP and you internal investment, which can include promotion prospects and advancement in skills. Make your on-site facilities the best they can be. Create break-out areas where employees can enjoy quiet time or team time away from their desks. Many of our clients see us as their quickest and most effective route into a competitive market. Using a professional recruitment partner, who can provide relevant market knowledge and present your company in the right way can be invaluable.