After leaving Swansway in September 2023 for a sales management position elsewhere, Atique was keen to return once the opportunity arose.
Reflecting on his return to Swansway, Atique commented: “It’s brilliant to be back as the general sales manager, the family values and interconnectivity across Swansway make it special. There is constant interaction with directors, and reinforcement of the direction we’re headed which I’ve never experienced elsewhere.”
For three years Atique was business manager at Blackburn Audi, which saw him develop knowledge of the team, dealership, and local area, “It’s like I never left”, he remarked.
Atique’s appointment kickstarts an exciting 2024, with six new Audi vehicles set to arrive this year including the all-electric Q6 e-tron.
Atique suggests these arrivals promise bright things and a great opportunity for growth at Blackburn Audi: “There’s a public perception that electric vehicles are too expensive. It’s our job to shift this attitude and demonstrate how they’re more cost-effective than ICE vehicles. Audi has the calculator tools to showcase how EVs can save money, now we want to show these results to customers.”
Swansway Motor Group brand director, Ben Gilbert, commented on Atique’s return: “Bringing back someone with Atique’s knowledge and passion for the business is a great opportunity for Blackburn Audi. 2024 will be a big year for the Audi e-tron range and his expertise will prove valuable in how we deliver those cars to our customers.”
Swansway Motor Group would like to wish Atique a warm welcome back to the business.