Altius Group unifies brands for growth

Altius Group has announced it will bring its core corporate and commercial brands together under a unified identity to simplify its offering, strengthen market position and support future expansion.

The move brings together the Kings Business, Kings Corporate, Altius Corporate Finance and Bruce & Co brands, giving sellers, buyers and investors a clearer route into the Group’s services. The update includes a redesigned Altius website with improved business search functionality, offering users faster access to relevant opportunities and a more seamless route on their transaction journey.

As the UK’s leading name in childcare and healthcare business sales, Redwoods Dowling Kerr will retain its own brand and website, supported by a refreshed visual identity and digital infrastructure. RDK will continue to benefit from Altius BI, the buyer data engine for Altius Group.

Paul Miller, chairman of Altius Group, said: “This consolidation represents a natural evolution for the Group. We have continued to invest in technology, improve our processes and develop our client services. Bringing our corporate brands together gives a real focus to our market offering and a strong platform for further growth.

“Our most well-known brand, Redwoods Dowling Kerr, continues to go from strength to strength and remains the UK’s leading name in childcare, healthcare and medical M&A.

Andrew K Steen, managing director of Altius Group, said: "Unifying our corporate offering makes Altius easier to understand, easier to engage with and better equipped to deliver maximum value for our clients. We are bringing together the full strength of our research, marketing and data capabilities behind a clear proposition. Importantly, it strengthens our role in the corporate market, where we see significant opportunity to support clients on more complex, higher-value deals.”