Alpha Digital installs Hull’s first roadside LED screen

Darwen based AV manufacturer and installer, Alpha Digital Networks via its own LED division AlphaLED.TV, has just completed the installation of Hull’s first large roadside digital out-of-home advertising screen in partnership with Wold Outdoor. 

Alpha Digital Networks has been working closely with Wold Outdoor, a digital out-of-home advertising specialist, to create ‘The Phoenix’ adjacent to the A63 in Hull.  ‘The Phoenix’ is a large LED digital advertising screen that will be passed by over 57,000 vehicles every day travelling in and out of Hull. 

Alpha Digital Networks manufactured two 6m x 3m LED digital advertising screens to be installed on the structure built for Wold Outdoor. The signage team at Alpha set up cloud-based content management software along with data SIM signage management system so that Wold Outdoor could change the signage content instantly from any remote location. Despite the challenging location and 14m height of ‘The Phoenix’, Alpha’s AV Engineers completed the installation of the LED successfully. 

‘The Phoenix’ is now up and running in Hull, playing adverts from multi-national to local businesses, helping to support the local economy.  

Joe Makepeace, managing director of Alpha Digital Networks, said “We are very proud to have manufactured and installed the LED digital out-of-home advertising screens in Hull. We feel that the LED screens make ‘The Phoenix’ stand out to people travelling in and out of Hull. We pride ourselves on providing high quality AV solutions including hardware, software and installation and I believe we have accomplished this on the ‘Phoenix’ project.”  

Alpha Digital manufacture, install and maintain a wide range of digital out-of-home solutions such as digital signage, indoor and outdoor LED, and interactive touchscreens for all sectors. Alpha offer end-to-end solutions to their customers so that the entire digital project is simple and under control. Alpha have worked with a long list of large and small customers from independent takeaways to football stadia and UK-wide retail businesses.