All bow to the design brief

A good design brief outlines expectations and clarifies the process before the start of a project. It helps make sure the agency and the client - and all the people in-between - are heading in the same direction.

I've seen first hand the results of a project that has failed dure to a non-existent or poor design brief. As an experiment I once instructed an online 'cheap logo design' company to create an identity for my fictional business. It wasn't an attempt to be purposefully critical, but more to satisfy my curiosity into how they communicate and work.

But therein lies the problem. The designer asked no pertinent questions about me or my 'company' - they simply started the work with no understanding. It's safe to say the results were incredibly poor. It's a bit like hiring an architect who doesn't do a site visit.

A professional design agency starts by getting to know your business and marketplace. We work to understand your strengths and weaknesses - your objectives and value proposition. We plan, set budgets, outline timeframes and deliverables.

Finally, we begin the design with a clear direction and full understanding of the project. So there's no unexpected outcomes. No poor results. Just happy clients. All bow to the design brief.