Aftersales appointments at Swansway Motor Group

Swansway Aftersales Managers.jpg.jpg

Swansway Motor Group recently welcomed two new aftersales managers to strengthen its Blackburn Audi and Crewe Volkswagen management teams. 

Keith Warrilow joins to head up the Aftersales team at Blackburn Audi, after being hired for his dream role, whilst Stuart Sutherland joins the Crewe Volkswagen team after previous aftersales manager, James Keir was recently promoted to head of business at the retailer. 

Keith Warrilow joins Blackburn Audi with 42 years of experience in the motor industry. Being a part of the team at Blackburn Audi is something of a personal goal for Keith, having enquired about roles before Swansway acquired the dealership in 2016. Having worked in a similar area of Blackburn previously, Keith described this role as feeling like he was returning home, whilst also ticking off that goal. 

Starting his career as an apprentice, working in every aspect of aftersales before making his way up to the position of aftersales manager. During his career, Keith most notably worked as an aftersales manager at a small, family-owned business. Gaining experience in an environment like this taught Keith a great deal about what atmosphere he enjoys in his work life. Knowing that at a family-owned and run business like Swansway, Keith will work with the directors regularly is something that he’s looking forward to. 

“I’ve just got the biggest smile on my face. Working at Blackburn Audi has been a personal goal for many years, and now I’ve arrived and am starting to settle in, I can see that the team are fantastic. It’s firing me up to see what we can achieve together.”

Much like Keith, the new appointment at Crewe Volkswagen Stuart Sutherland started his career as an apprentice technician and has worked through the ranks to diagnostic technician, mechanical technician and workshop manager. 

Always looking for a way to develop his skills and learn something new, Stuart had heard some great things about Swansway Motor Group from old colleagues and friends. Combining this with his keen interest in German car brands, the role of aftersales manager at Crewe Volkswagen is an exciting step for Stuart. 

“I’m settling in well, there’s a really good atmosphere and a great team. I can’t wait to get stuck in and continue the success of the business.

Swansway Motor Group aftersales director commented: “I’m overjoyed for Keith and Stuart to be joining the Swansway Family, they are a great addition to the team and help us to continue to strengthen our aftersales leadership.” 

Swansway Motor Group would like to congratulate Keith and Stuart, wishing them all the best in their new position. 

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Landmark moment for Eden Project Morecambe Landmark moment for Eden Project

Landmark moment for Eden Project Morecambe

25 Jun 2026

2

Preston consultancy joins growing national group Senior Representatives From Enevo And Aegis

Preston consultancy joins growing national group

25 Jun 2026

3

Chamber chief to step down Miranda Barker

Chamber chief to step down

23 Jun 2026

4

Loom Loft makes Growth 100 list Loom Loft team

Loom Loft makes Growth 100 list

23 Jun 2026

5

Green light for Longton homes scheme Story Homes plans

Green light for Longton homes scheme

23 Jun 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV129 July/August Magazine Networking Event
Nov/Dec Networking Event
Networking
16 Jul 2026

LBV129 July/August Magazine Networking Event

Brysdales, Britannia Buildings Drumhead Road, Chorley, PR6 7BX

16:00 - 18:00

LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2Q

08:30 - 10:30

LBV131 November/December Magazine Networking Event
Jan/ Feb Networking Event - Talking
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

How can smarter employee benefits reduce costs and improve staff retention?
Screenshot 2026-05-20 100211.png.png
LBV Hub Roundtables
25 Jun 2026

How can smarter employee benefits reduce costs and improve staff retention?

Forbes Solicitors , Preston, PR5 6AW

08:30 - 10:00

NO Rackets Required - The Ultimate Padel Party
Crowdfunder.png.png
LBV Hub Social
26 Jun 2026

NO Rackets Required - The Ultimate Padel Party

Pendle Padel Club, Nelson, BB9 5SR

16:00 - 00:00

Chamber Breakfast Networking - July
LBV Hub Networking
02 Jul 2026

Chamber Breakfast Networking - July

The Longlands Hotel, Carnforth, LA6 1JH

08:00 - 10:00

How hackers target SMEs - and how to protect your business
Lancashire_gamesdesign_Feb26-2120.jpg.jpg
LBV Hub Seminars
02 Jul 2026

How hackers target SMEs - and how to protect your business

Engineering Innovation Centre, Preston, PR1 2XS

09:30 - 11:30

The AI Lab: Marketing Multiplier
Event post 03.07.png.png
LBV Hub Seminars
03 Jul 2026

The AI Lab: Marketing Multiplier

Door4, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:30

Society1 Breakfast Social and Coworking Day
LBV Hub Networking
09 Jul 2026

Society1 Breakfast Social and Coworking Day

Society1, Coworking Space, Preston, PR1 3LT

09:00 - 17:00

Chamber Summer BBQ
LBV Hub Social
09 Jul 2026

Chamber Summer BBQ

The Borough , Lancaster, LA1 1PP

17:30 - 20:00

Clubhouse Business Network sponsored by Orca Finance - July 2026
padel-networkpng.png.png
LBV Hub Networking
09 Jul 2026 - 09 Jul 2026

Clubhouse Business Network sponsored by Orca Finance - July 2026

Clubhouse, Blackburn, BB1 3NT

14:00 - 16:00

July Preston Tech Connection Hot Takes
PTC Square July (900 x 900 px).png.png
LBV Hub Networking
15 Jul 2026

July Preston Tech Connection Hot Takes

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:03

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin