Aftersales appointments at Swansway Motor Group

Swansway Aftersales Managers.jpg.jpg

Swansway Motor Group recently welcomed two new aftersales managers to strengthen its Blackburn Audi and Crewe Volkswagen management teams. 

Keith Warrilow joins to head up the Aftersales team at Blackburn Audi, after being hired for his dream role, whilst Stuart Sutherland joins the Crewe Volkswagen team after previous aftersales manager, James Keir was recently promoted to head of business at the retailer. 

Keith Warrilow joins Blackburn Audi with 42 years of experience in the motor industry. Being a part of the team at Blackburn Audi is something of a personal goal for Keith, having enquired about roles before Swansway acquired the dealership in 2016. Having worked in a similar area of Blackburn previously, Keith described this role as feeling like he was returning home, whilst also ticking off that goal. 

Starting his career as an apprentice, working in every aspect of aftersales before making his way up to the position of aftersales manager. During his career, Keith most notably worked as an aftersales manager at a small, family-owned business. Gaining experience in an environment like this taught Keith a great deal about what atmosphere he enjoys in his work life. Knowing that at a family-owned and run business like Swansway, Keith will work with the directors regularly is something that he’s looking forward to. 

“I’ve just got the biggest smile on my face. Working at Blackburn Audi has been a personal goal for many years, and now I’ve arrived and am starting to settle in, I can see that the team are fantastic. It’s firing me up to see what we can achieve together.”

Much like Keith, the new appointment at Crewe Volkswagen Stuart Sutherland started his career as an apprentice technician and has worked through the ranks to diagnostic technician, mechanical technician and workshop manager. 

Always looking for a way to develop his skills and learn something new, Stuart had heard some great things about Swansway Motor Group from old colleagues and friends. Combining this with his keen interest in German car brands, the role of aftersales manager at Crewe Volkswagen is an exciting step for Stuart. 

“I’m settling in well, there’s a really good atmosphere and a great team. I can’t wait to get stuck in and continue the success of the business.

Swansway Motor Group aftersales director commented: “I’m overjoyed for Keith and Stuart to be joining the Swansway Family, they are a great addition to the team and help us to continue to strengthen our aftersales leadership.” 

Swansway Motor Group would like to congratulate Keith and Stuart, wishing them all the best in their new position. 

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

New India branch campus on the horizon for Lancaster University Keir Starmer meets Indian PM and included Prof Simon Guy Lancaster University. Pic Simon Dawson

New India branch campus on the horizon for Lancaster University

09 Oct 2025

2

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026 Best Events and Talented students on Lancashire Tourism Awards finalist list

Best events and talented students complete finalists list for Lancashire Tourism Awards 2026

09 Oct 2025

3

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards Andrew Dewhurst with the award win

East Lancashire Learning Group named UK digital transformation leader in CIO 100 Awards

09 Oct 2025

4

PHX Training appoints new business leader in Blackpool Jason Davenport PHX Training

PHX Training appoints new business leader in Blackpool

09 Oct 2025

5

Velocity seals Airbus extension worth up to $54m Velocity Composites Has Announced Its Entry Into The Us Market

Velocity seals Airbus extension worth up to $54m

08 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin