Advertising with extra ZAP!

We’re all accustomed to the power of online advertising. Google and Facebook lead the way, with a number of others playing supporting roles.

Most marketers appreciate that Google pushes advertising before organic results. So, being savvy with your ads should be your priority.

Google’s Adwords and Display services (advertising to people searching for specific keywords, and people browsing the web, respectively) can be fine-tuned, to reach users who meet specific criteria. This keeps advertising relevant, reducing wastage, and increasing ROI.

Of course, this works on an international level, too, for exporters. For businesses with a defined demographic Google’s vast dataset (yes, it knows a thing or two about you) allows advertisers to target users of particular genders, demographics or interests.

Facebook reaches an audience of millions across the UK on a daily basis. Its platform knows an awful lot about us. Obvious data-points include our gender, age and often relationship status.

Advertising is prevalent and spreading as we use more ‘free’ services. Fortunately, in most cases, it’s becoming more relevant - both for the advertiser, and the user. So is your advertising this relevant? Is it this targeted? It could be.