ADI.tv boosts stadium revenues through digital transformation

ADI.tv has helped Stockport County modernise its Edgeley Park home by enhancing matchday experiences and unlocking new commercial revenue opportunities.

The Preston based stadium specialists installed an 81.3m fine pitch LED big screen, a four-sided digiBOARD perimeter advertising system, lounge and internal stadium signage and integration with its live venue fibre network for content delivery.

Since the installation, Stockport County has reported a 25 per cent increase in revenue.

Olivia Hanvey, commercial operations director at Stockport County, said: “Our ambition was clear -  success on the pitch had to be matched off it.

“Moving from static branding to high-impact digital infrastructure was the natural next step. ADI.tv understood our vision immediately and helped us bring it to life.”

Ryan Green, commercial sales director at Stockport County, said: “We’re currently 25 per cent up year-on-year in revenue.”

Claire Fitzgerald-Firth, head of engagement and client services at ADI.tv, said: “Working with Stockport County shows what’s possible when ambition is matched with the right digital strategy.

“From the outset, we delivered a full turnkey solution to create a commercially sustainable model for a League One club - combining digital infrastructure with consultancy, creative support and matchday delivery.”