ADI delivers live entertainment at 23 major sporting events

Preston based digital and sports presentation specialist ADI has delivered a surge of high-octane live entertainment across 23 major sporting events, reinforcing its status as a driving force in the global live sport experience.

It has partnered with leading organisations like SailGP, LIV Golf, A.S.O and the ABB FIA Formula E World Championship taking its show-stopping production values worldwide, with Perth, Mexico City and Riyadh among the headline destinations.

The partnership with SailGP has seen ADI deliver for the championship’s 11-month international run, starting with the season opening race in Perth followed by Auckland and Sydney during Q1. 

Thomas Taylor, head of global sales and sports presentation at ADI, said: “We’re thrilled to be supporting such an innovative, global sport – and one we’ve long admired.

"Our new concepts in fan engagement and sports presentation are designed to elevate the SailGP experience for spectators worldwide, while unlocking fresh commercial opportunities for headline partners and affiliated brands.”

ADI has been a key delivery partner to the ABB FIA Formula E World Championship since 2015 and provides extensive creative solutions as the all-electric series continues its rapid growth.

In the opening quarter of 2026, ADI supported races in Mexico City, Miami and Jeddah before returning to Europe for Madrid in March, delivering an expanded digital footprint at each venue.

Mark Kimber, event technology manager at Formula E, said: “Working with ADI for so many years has always been productive. From consultation through to delivery, they’ve consistently produced an engaging presentation that resonates with fans both trackside and watching on television.

"They’ve strengthened our commercial proposition, ensured strong ROI for partners and supported the continued growth in the sport’s popularity and stature.”

ADI helped elevate the experience at LIV Golf's tour.

Following the season opener in Riyadh, the team has since brought its high-impact expertise to tournaments in Adelaide, Hong Kong, Singapore and South Africa.

 Thomas Taylor, head of global sales and sports presentation at ADI, said: “Working with LIV Golf across these landmark events has been incredibly exciting.

"Each location brings its own character and audience, and our goal is to deliver a presentation that enhances the live atmosphere while maintaining the high-energy feel of the tour wherever it goes.”

The Amaury Sport Organisation and ADI have been partners since 2018, combining their expertise to deliver live event solutions in some of the world’s most challenging environments.

That experience was on full display when ADI joined forces with the Saudi Motorsport Company and A.S.O. to deliver the 48th edition of the Dakar Rally across Saudi Arabia.

Meanwhile, in the UK, at the start of 2026, ADI wrapped up another successful season of Lap of Lights at Silverstone Circuit.

Throughout the festive period, the iconic Formula 1 venue was transformed into a spectacular drive-through experience, featuring 12 large-scale creative installations, more than 10,000 light fixtures, 35 lasers and 7,340 LED panels that illuminated the circuit in a Christmas celebration for thousands of visitors.

Beyond the festive show, high-profile events including the Baller League Final Four, the YONEX All England Open Badminton Championships, the British National Track Championships, the Saracens Showdown, the Cheltenham Festival, the Netball Super Cup and the launch of the Netball Super League all highlighted ADI’s ability to deliver engaging live event presentation across a packed three-month schedule.