Accelerating online growth in challenging times

At Bespoke we’ve been generating leads online for businesses for 22 years so we know the patterns that unfold when there is a change in the economic outlook.

When times get more difficult there are always some businesses that lean in and sharpen up their online marketing, and others that hesitate and slow down their rate of growth.

It’s obvious of course which do best - just last week I met yet another business that is thriving and attributed that to leaning in and improving their marketing during the lockdowns whilst competitors stalled.

But how to make the most of the opportunity changing times brings?

There are three classic areas where most businesses can significantly improve their online marketing:

BUILD A PROPER DIGITAL STRATEGY
A proper digital strategy is based on research and data, normally with external coaching or support. Businesses with proper digital strategies save marketing costs and generate more business online.

BUILD A PERFORMANCE WEBSITE
A performance website is designed and built using data and evidence with effective lead magnets. Activity is recorded and monitored 24/7 and improvements made. A performance website generates far more business than a regular website.

RUN HIGHLY TARGETED PAID AD CAMPAIGNS
Most businesses are happy to “feel busy” or “feel visible” with their marketing. Targeted paid campaigns feel less visible as they’re only seen by your target customers. Structured correctly they deliver a consistent flow of quality leads.

Using this opportunity to finally set up your online lead-generation properly doesn’t only get you through a more difficult period with better results, it means you emerge as one of the big improvers, set up for consistent success in the long-term too.