A new chapter for Smith & Love

Preston-based planning consultancy Smith & Love has launched a new brand identity, which signifies a new chapter in the firm's evolution.

The firm will now be known as S&L Planning Consultants, and the change symbolises its growth and approach to working with clients and partners.

Co-founder Graham Love said: "Rebranding is often seen as a bold move, but we needed to evolve. Over the years, we've learned from our clients, evolved with industry trends, and expanded our expertise.

"Our old branding no longer captured the essence of who we are or our vision for the future. A rebrand allows us to align our identity with our values and aspirations, ensuring we resonate with our clients and stakeholders."

 The firm was launched in 2015 and has built a reputation for providing pragmatic advice and creating spaces that meet today's needs and are resilient for future generations.

S&L's other co-founder, Deborah Smith, said: "Our new identity is modern and approachable, reflecting our mission to make planning accessible and engaging for everyone. In some respects, it reflects the firm's maturity and, of course, our professionalism.

"Our ethos is that people are at the heart of what we do. We have a forward-thinking approach to planning, with a focus on meeting our client's expectations and working collaboratively with stakeholders."

She added: "This rebrand is not just about a new look; it's about setting the stage for our future. We're enthused about the future and relationships with our clients and partners as we move forward, but we don't want to stop there. We think the best is yet to come."