A dream branding for Dream Garden

Burnley-based marketing agency, +24 Marketing, has completed a branding project for a new monthly print magazine, Dream Garden.

The management team at Dream Garden were looking for a creative partner to assist with the branding and launch of the magazine. Part of Eljays44, a well-established media business known for its landscaping-focused magazines, events, awards and research projects, they knew that with this new venture they were entering a new consumer-led market and found the right balance of inspiration and campaign knowledge in the team at +24 Marketing.

“It has been a pleasure to work with the creative team at +24”, comments Jessica McCabe, general manager at Eljays44.

“The team took their time to understand us as a business and the industry we wanted to make an impact in, providing inspiration for outdoor living and promoting the benefits of professionally designed gardens. Their creative branding has had a really positive impact on the magazine and has given us a great platform to grow the business.”

Rik Holden, head of creative at +24 Marketing took the lead on the project, taking an interactive approach with lively brainstorming workshops and overseeing the branding process through to the end.

“With the client based in West Sussex, we made use of video conferencing to carry out the project. To us, it is very important that a client is fully invested in a branding project. Despite working remotely, we made sure to maintain a high level of energy throughout with regular communication helping to develop a strong working relationship with Dream Garden.

"The workshops were fun and interactive, as all our workshops are, and the Dream Garden team always had a chance to see the work being developed and add their sector experience to our creativity.”

Dream Garden is available to buy from Marks & Spencers, WHSmith, Waitrose and Sainsbury’s. You can also subscribe online at www.dreamgardenmagazine.com