+24 scores six-figure contract with Surridge Sport

Burnley-based +24 has won a six-figure contract to supply its marketing services for Surridge Sport.

Surridge Sport, also based in Burnley, is one of the oldest sporting goods firms, having been established in 1867.

The company created what is widely regarded as the first modern football, the SS Cobbler, and its cricket bats have been used by stars including WG Grace and Graham Gooch.

Today, Surridge Sport manufactures and supplies equipment and sportswear to professional and grassroots sports teams, as well as universities, schools and retailers.

+24 has been enlisted to help strengthen the company's position as an internationally renowned supplier of sportswear and equipment including cricket bats, football kits and trophies.

This deal includes brand development and a digital strategy including social media, PPC and SEO. +24 will also supply video production, graphic design and copywriting services. 

Sam Keenan, head of marketing at +24, said: "We are thrilled to be working on such an ambitious campaign for this iconic and historic sportswear company.

"Surridge Sport is a proud British brand, with a long history, and we are certain we will maximise the value of their heritage and industry-leading expertise, through our innovative digital, marketing and strategy suppport."

Charles Lord, managing director of Surridge Sport, said: "It was essential to partner with marketing experts who completely understand the heritage and pedigree of the Surridge brand whilst at the same time, sharing our vision for the future as we expand into new markets offering the quality sportswear and equipment that is the trusted hallmark of our company.

"This collaboration marks an important step change in the marketing and promotion of Surridge Sport both in the UK and internationally."