21Digital to help Cutting Edge increase online sales

Cutting Edge, a specialist supplier of food processing machinery, equipment and products, has enlisted the services of 21Digital to help it improve online sales.

The Chorley-based firm provides machinery and engineering support, equipment, and PPE to food processing companies across the UK and Ireland. Its unique knife sharpening service sharpens around one and a half million knives per year.

Online sales account for a growing but still relatively small portion of its total revenues.

Blackburn-based 21Digital will help bring its portfolio to life, utilising Magento2 technology to underpin the website and using of video to showcase the depth of expertise within the business.

Sam Fletcher, 21Digital managing director, said: "Cutting Edge’s mission is to be a pioneer of innovative and unprecedented solutions at the forefront of the UK and Ireland’s food industry.

"The new website will aim to bear that out, with a slick corporate experience, whilst also providing an easy-to-navigate online shop for its ecommerce customers. A dedicated careers section will also detail the company’s training resources, job vacancies and the Cutting Edge Academy."

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