21Digital to develop new brand for Plumbs

Home furnishings specialist Plumbs has enlisted 21Digital to create a new brand and build its new website.

Based in Preston, Plumbs has produced made-to-measure loose furniture covers, curtains and reupholstery products sold through a network of 120 consultants. The service includes a free-of-charge home visit to advise customers on the best choice of fabrics and colours to match their décor.

The new brand, for which Blackburn-based 21Digital has been commissioned to deliver the website, will operate entirely online without the need for home visits. A new visual identity will be created to attract a slightly younger demographic than Plumbs’ core customer base, while also opening up access to overseas markets.

Sam Fletcher, 21Digital managing director, said: “We are unbelievably excited to have won this commission to help promote a new brand and visual identity aimed at new markets for such a well-established and renowned business as Plumbs. 

“The new brand and export website will aim to disrupt the industry with not just an innovative business model but a slick visual identity and content marketing strategy.” 

Sarah Page, Plumbs managing director, said: “We are very pleased to appoint 21Digital to work with us on this project. As an award-winning company, we know they have a fantastic track record in delivering success for projects such as this, and we really bought into their no-nonsense, results-focused approach to the brief.”

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