21Digital announces senior appointments

Blackburn-based digital marketing and lead generation agency 21Digital has announced a pair of senior appointments.

Bilal Esmail has been recruited to the role of senior PPC (pay-per-click) executive, while Mark Lyons has been appointed as senior SEO (search engine optimisation) executive.

Bilal brings with him over seven years of experience in digital marketing, with previous PPC roles at organisations including PrettyLittleThing, Embryo Digital, McCann and Social Nucleus.

Mark's career in advertising began to 2009, and he has specialised in search engine optimisation since 2014. He has worked as an independent SEO consultant for a range of businesses in a wide variety of sectors.

Sam Fletcher, 21Digital managing director, said: "It’s great to welcome Bilal and Mark into these senior posts, with both of them bringing such high levels of long-term experience and expertise.

“Leading up the delivering of search marketing solutions for clients in a variety of sectors across the North West and in our specialist home and garden sectors nationally, they will also be helping train and develop apprentices learning their skills through our inhouse Search Academy.”