Your Business Bootcamp Bitesize: SEO Fundamentals

Following on from the success of Your Business Bootcamp, Community & Business Partners are pleased to run its online version

Your Business Bootcamp Bitesize will be a chance for business owners and leaders to come together for monthly workshops delivered by experts in their field.

Facilitator:

Tom Smith (Complete)

Workshop Title:

SEO Fundamentals

Learning Outcomes:

Module 1: Keyword Research - The Foundation of SEO

Choosing the correct keywords is the starting point of your SEO. We will help with how to identify keywords with volume, with a realistic chance of ranking due to competition and the correct intent by using tools and analysing competitors that can drive targeted visitors to your site and maximise your SEO potential.

Module 2: Onsite SEO and User Experience Optimisation

You now have the right keywords with the right intent. How do you then implement them on to your website and what else is important. UX, bounce rate, site speed, security and more so Google see's your site as a trusted resource. This module combines technical SEO tactics with practical UX strategies to ensure your website is both search engine and user friendly.

Module 3: Offsite SEO and Reputation Management

Now that you have implemented your keywords and you are giving your users a good experience, and you are sending all of the correct signals to Google, there is a good chance your competitors are too. So, how do you encourage Google to rank your site higher than your competitors? This is where the offsite work comes in, including backlinks, reputation management, and more.

Facilitator Bio:

Tom Smith is a Digital Marketing Expert with over 15 years of experience as the CEO and Founder of Complete, Complete Dubai and Complete Leads. Before starting his own award-winning agency, Tom was the Head of Internet Marketing and Website Development at a local agency for five years.

Tom is highly skilled in many areas of digital marketing, including Website Design, Lead Generation, SEO, PPC and eCommerce. Over the years, he has built a fantastic team of creatives, an impressive portfolio of clients and a bank of successful marketing and advertising results.

Complete was founded after noticing a gap in the market for a full-service agency that supported clients from concept through to completion. Complete has been recognised for many awards over the years, including being a finalist in the BIBAs, Red Rose Awards and Northern Enterprise Awards. Tom regularly hosts digital marketing workshops to help businesses reach their digital marketing goals. This is something that he is extremely passionate about.

Tom is driven by his family and is a very proud father of two amazing girls.