They’ve Already Decided About You – Sales Geek Sales Club: how buyers judge you before you speak – and what to do about it

A practical, hands-on Sales Club on building the proof that wins deals before the first meeting.

By the time a buyer speaks to you, they have already searched your name, looked at your website and formed a view. Most of that happens before you get a chance to say a word.

This isn’t a marketing problem. It’s a sales problem. When the proof is missing, you spend the first meeting justifying yourself, you get pushed harder on price, and the deal takes longer to close.

This session is a workshop, not a presentation. You’ll spend most of it working on your own business, with the room.

What you’ll take away

A completed doubt-to-proof map for your business
A set of AI prompts you can reuse in Claude, ChatGPT or Copilot
Four questions that produce a testimonial worth publishing
One action, committed to in the room
Who it’s for

Business owners, managing directors, sales leaders and salespeople. Bring a laptop or phone. Come prepared to look honestly at your own business.

Bonus Mentoring Sessions:

Two free 45-minute 1:1 sessions are available after the event, on a first-come basis (message Graeme Murray via LinkedIn). A working conversation about your own sales challenge – no pitch, no obligation (one led by Graeme Murray, one by Martin Judge – Fractional Sales Directors and Sales Trainer at Sales Geek).