The Marketing Metrics That Matter – Aug 29

Is your marketing measurement actually driving growth?
Marketing teams are drowning in dashboards, reporting dozens of KPIs, but very few can confidently say which metrics truly move the needle. Meanwhile, leadership demands ROI, and budgets are under pressure.

The result? Fancy reports, vague outcomes, and wasted spend.

It’s time to stop measuring activity and start measuring business impact.

This workshop is for marketing teams and business leaders who want clarity.
At The Marketing Metrics That Matter, we’ll share a simple, strategic framework to help you:

• Track the right metrics – Learn which two indicators reliably predict business growth (and why you’re probably not tracking them now)
• Ditch vanity reporting – Stop funding activity that doesn’t drive profit
• Build commercial measurement hierarchies – Connect day-to-day marketing outputs to strategic business outcomes
• Optimise for profit – Identify and fix the hidden performance gaps in your current reporting

What to expect:
Real-world case studies
Hands-on frameworks 
Time for discussion and problem-solving
 
Who should attend?
This session is built for Heads of Marketing, CMOs, and senior marketing decision-makers who need more than just reporting; they need clarity, accountability, and commercial traction.

Logistics:
Parking: Available on-site
What to bring: Your current reporting challenges and an open mind

Friday 29th August
Arrival and breakfast from 08:30
Content runs 09:00–11:00
Door4, Burnley Wharf, Burnley BB11 1JG
Free to attend | Limited to 12 participants max

Remember:

This isn’t another “GA4 how-to”
This is a practical, commercial session for marketers who need to:

• Understand what’s really working
• Cut through attribution noise
• Align their teams around a clear performance strategy

Whether you’re trying to prove ROI, improve campaign efficiency, or just make sense of your dashboards, this one is for you.