Marketing Mix sponsored by Bellyflop

17 Feb 2022

The Landmark, School Lane, Burnley, BB11 1UF

09:00 - 11:00

marketing-mix.jpg

Over the last 24 months, we have seen some of the biggest changes in the way we buy and generate leads for our businesses.  With thousands of digital options now available to help you get your products in front of your potential clients, it can seem like a minefield knowing what will work for your product and target audience.

In this interactive session, Jonathan Finch, Strategy Director at Big Presence will show you some of the most cutting edge technology that he is using with his clients to bridge the gap between getting the message out to clients, while also ensuring that his clients have a diary full of meetings.

Jonathan will be running through and showcasing the following topics:

•    Automation versus personalisation – combining the two for maximum effect
•    How lead generation and marketing tech should be more integrated to ensure better results
•    Creating a sustainable lead funnel through designing a marketing funnel
•    How to secure that initial customer meeting, the right way

In this session we'll also hear from event sponsor Bellyflop MD Mark Robinson, who will demonstrate how video can be integrated into every aspect of your marketing funnel.

Research published in January 2022 highlights that 86% of businesses use video as a marketing tool and that of those that are not using video 79% say they expect to start using video this year.

Creating impactful video content has never been easier and the tools have never been more accessible or affordable than they are right now. The demand for video content has never been higher from brands and consumers alike.

Click here for more information.

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