Online fame for Rocket Centre's freeze frame

By Bespoke Internet

06 Feb 2017

Earlier this week, Formula One chief Bernie Ecclestone was removed from his post after over forty years at the top of the sport, following the takeover of new rights owner, Liberty Media.

And after revolutionising Formula One through the television deals that made him a billionaire, it seems those ‘old media’ deals were the primary reason Ecclestone’s reign was brought to a swift end.

Faced with the challenge of predictable races and ever-decreasing TV audiences, together with the conundrum of overturning a policy of replacing much-loved historic races in favour of characterless new ones in countries that refuse to engage with digital media, Liberty are all set to transform the F1 model all over again.

Liberty Media’s experience of internet broadcasting, and in particular - their expertise of social media, will usher in a seismic shift in the way F1 fans will be watching their favourite sport from hereon in.

Seeing such a huge impact of one of the world’s biggest sports events (F1’s viewing figures are outstripped only by the Olympics and the World Cup), perfectly demonstrates the sheer power of social media in 2017, and whether it’s a breaking news story, the rise of a new celebrity, or the introduction of a new word to our daily language - today’s biggest talking points always start on social media.

Never more has this become more apparent than with the popularity of new trends, with videos going viral in mere hours, and copycat tributes quickly being shared with the world.

In the last few years alone, we’ve seen versions of ‘the Oscars selfie’, planking, and the Ice Bucket Challenge all being replicated across the world by everyone from A-list celebrities to primary school children, but late last year, it was the turn of the Mannequin Challenge to sweep its way across the web.

A viral video craze that features people imitating mannequins by freezing for the camera as music plays in the background, famous participants have included Adele, Britney Spears, James Corden, and a rather impressive mid-flight version featuring former POTUS Barack Obama, on Air Force One.

Not to be outdone, Blackburn-based motorcycle dealership The Rocket Centre, posted a Mannequin Challenge video of their own via their Facebook account, and thanks to its quirky poses and detailed insight of the inner sanctum, its popularity quite literally ‘rocketed’!

The North West’s biggest motorcycle dealership posted the video back on Remembrance Day 2016, and to date, it’s had over 6,300 views, generating hundreds of shares, likes and comments.

The three minute video features a handful of the general public together with over 20 members of staff, and as well as demonstrating the sense of humour of the team, it also reveals the sheer scale of the operation at the independently-owned store.

Touring the reception, back-end offices, showroom and workshop, the viral video takes in a mixture of mischief-making, the replenishment of merchandise, and vehicle maintenance, alongside a deal being done, and a rather unfortunate accident!

Commenting on the success of the video, Wayne Ainsworth, ecommerce & digital marketing manager said “We were really keen to showcase the personalities behind the Rocket Centre to our customers across the country, so producing a fun video was a no-brainer. While we were really pleased with the initial outcome, we were absolutely overwhelmed by the way our Mannequin Challenge captured the imagination, and very proud of the engagement it created.” To view the video for yourself, head on over to the Rocket Centre’s Facebook page, and be sure to follow them on Twitter @RocketCentre and Instagram for all the latest updates and news of special offers and events.

Enjoyed this? Read more from Bespoke Internet

Latest news

1

Supermarket stays put in blow to town's £250m masterplan Blackburn Aerial

Supermarket stays put in blow to town's £250m masterplan

28 Mar 2024

2

Modern Milkman acquires American counterpart article placeholder listing image

Modern Milkman acquires American counterpart

28 Mar 2024

3

Tips for surviving Lancashire's pothole plague

Tips for surviving Lancashire's pothole plague

28 Mar 2024

4

The Pikes wines launched to support Lake District mountain rescue THE PIKES BLOG BANNER.jpg.jpg

The Pikes wines launched to support Lake District mountain rescue

28 Mar 2024

5

Fundraising success sees Stanley Women compete in Dallas Cup The Accrington Stanley Under 18s team which are currently in Dallas.jpg.jpg

Fundraising success sees Stanley Women compete in Dallas Cup

28 Mar 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin