SEO helps Vape&Go almost treble web traffic in three months

Three months on from reporting an impressive 90 per cent increase in web traffic in a single quarter, Vape&Go can now report a further 163 per cent increase over the following quarter.

Preston-based Vape&Go stocks a huge range of e-cigarette kits, vape liquid, batteries, atomisers, parts and accessories sourced from across the UK and around the world.

The huge increase in web traffic is the result of a comprehensive search engine optimisation (SEO) plan put in place by Blackburn-based web development and digital marketing specialists eBusiness UK.

Between April 1 and June 30 of 2021, 81,455 website sessions were recorded. Between July 1 and September 30, this figure has risen to 212,869 website sessions, more than two and a half times as many.

The project began in early 2021 with a market analysis which identified the 50 most common, useful and cost-effective keywords used by potential customers of Vape&Go’s products. The team also established a Google My Business profile to boost visibility on search results pages.

The results were so immediate for Vape&Go that the team decided to increase the marketing scope to 70 keywords within just a few months.

And once again, Vape&Go and eBusiness UK are working together to devise a new SEO marketing plan which would further increase its online visibility, and be a “game changer” in terms of leads and sales.

Latif Kothia, director of eBusiness UK, added: “The incredible results seen by Vape&Go show exactly how powerful an effective search engine optimisation campaign can be.

“We have been providing digital marketing services for more than 20 years, and Vape&Go is among the most ambitious that we have worked with, and we’re proud to be playing such an important role in the company’s month-by-month growth. We can’t wait to get started on the next part of the plan, which is set to take Vape&Go to the next level.”

Salman Essap, director of Vape&Go, said: “eBusiness UK is very helpful. They give us monthly reviews about what they’re doing and what they’d like to do for the next month. They’re always available, and everything that we talk about is simplified for us to understand.

“Our website’s traffic has increased and many of the keywords are now ranking number one on Google. I’m very happy with everything that we’ve received from eBusiness UK.”