GoSimpleTax is crowned Best Financial Start-up at the Financial Innovation Awards

Self-assessment tax return software company, GoSimpleTax, is celebrating this week after their company was awarded a prestigious Financial Innovation Award.

GoSimpleTax was named the Best Financial Start-up at a black-tie awards ceremony, which was hosted at the Hilton Bankside in London on Thursday 6th December.

GoSimpleTax beat off competition for the award from cutting edge companies from across the UK.

Launched by The London Institute of Banking & Finance in 1998, the awards are designed to recognise outstanding thinking in the fields of banking and finance.

Mega brands like Santander and Barclays bank are on the list of winners alongside GoSimpleTax for 2018.

GoSimpleTax was recognized for being a company at the vanguard of the digital tax revolution, offering a forward-thinking self-assessment tax solution.

GoSimpleTax director Amanda Swales said: “I was so proud when we were named winner of the Best Financial Start-up award, we’ve worked so hard as a team to bring our product to market, aligning it with HMRC’s digital strategy. Our tax software is designed to simplify submitting a tax return.

"Using artificial intelligence we automatically identify any missed allowance, ensuring the user doesn’t miss out on any tax savings due to them. It was the last award of the night, and after other categories had been won by household names including Barclays, Santander and Nationwide Building Society I was taken aback when Tess Daly announced GoSimpleTax as the winner.”

Alex Fraser, CEO at The London Institute of Banking & Finance, meanwhile, said: ““The UK finance sector faces an uncertain future, not least because of technological developments. Innovation by companies in the sector will play a key role in shaping what the future looks like.

“These hotly contested awards recognise companies for their development of innovative products and projects that empower consumers, communities and businesses around the world. Congratulations to all the winners!”