eBusiness UK helps North East supermarket to expand across the UK

Blackburn-based digital marketing and web development agency eBusiness UK has won the contract to deliver search engine optimisation (SEO) to the supermarket HIYOU as it begins to expand its reach across the country.

HIYOU is a popular supermarket, well-known in the Newcastle area for stocking foods and other products sourced from Asia, particularly China.

Now the owners hope that they can capitalise on their ecommerce investment and promote the brand beyond the North East, winning over customers from the length and breadth of the UK.

A key part of this strategy will be to boost their brand online, especially on major search engines. With an estimated 70 per cent of web traffic beginning with a search engine query, visibility is vital to making sales online. And because 50 per cent of Google users only click the top three results, and fewer than 10 per cent click on to the second page of results, a successful SEO campaign will make all the difference.

HIYOU awarded the contract to eBusiness UK, which has been providing digital marketing services for more than 20 years, after the firm submitted the most impressive proposal.

Jun Lau, owner of HIYOU, said: “We spoke to three digital marketing specialists and eBusiness UK was clearly the best fit for us. They asked the most insightful questions about what we are hoping to achieve and submitted the most in-depth plan showing how we could reach our goals.

“Our approach has always been much more modern than traditional Asian supermarkets and our investment in ecommerce and SEO is an example of this.”

Latif Kothia, director of eBusiness UK, said: “HIYOU is a great company with huge potential for national growth and Jun Lau is a young, ambitious entrepreneur who has the vision and insight to create something great. We are excited to be a part of this project and can’t wait to see what we can help them achieve.”